The web 2.0 as a marketing and positioning tool in the Iberamerican cybermedia

被引：1

作者：

Tejedor, Santiago ^{[1
]}

机构：

[1] Univ Autonoma Barcelona, Fac Ciencias Comunicac, Barcelona, Spain

来源：

CUADERNOS INFO | 2010年 / 27期

关键词：

Cyberjournalism; cyberdiary; web; 2.0; technology; network; Internet; strategy; marketing; diffusion;

D O I：

10.7764/cdi.27.19

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article analyzes the various applications of the social web in the cyber-media of Latin America, Spain and Portugal. The study - based on research on 70 online mass media, and interviews with researchers investigators, cyberjournalists and well-know authors specialised in the thematic area of the cyberjournalism - identifies the main ways in which these online media use the possibilities offered by the web 2.0. Specifically, the article deals with how the social web has turned into a tool of marketing, positioning and diffusion beyond its potential of a strictly cyberjournalistic character.

引用

页码：15 / 24

页数：10

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