HOW TO PLAN ADVERTISING CAMPAIGNS

被引：0

作者：

Forrest, Charles D.

机构：

来源：

JOURNAL OF MARKETING | 1951年 / 16卷 / 01期

关键词：

D O I：

10.2307/1247455

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：109 / 109

页数：1

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