MANAGING OF THE TOURIST DESTINATIONS OFFER BASED ON THE DYNAMICS AND THE FORECAST OF TOURIST MOVEMENT

被引：3

作者：

Kozicka, K. ^{[1
]}

Szopa, R. ^{[2
]}

机构：

[1] Czestochowa Tech Univ, Fac Management, Czestochowa, Poland

[2] Acad Phys Educ, Fac Management, Katowice, Poland

来源：

POLISH JOURNAL OF MANAGEMENT STUDIES | 2016年 / 14卷 / 02期

关键词：

tourism; tourist movement dynamics; tourist supply; tourist demand; managing the tourist offer;

D O I：

10.17512/pjms.2016.14.2.12

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The purpose of this article was to examine dynamics of tourist movements of Greek destinations of Itaka travel agency in years 2005 - 2015 as one of factors affecting the creation and management of the offer of its tour operator. A statistical analysis showed the permanent upturn of the number of tourists of this office travelling to Greece in the discussed period and meaning resemblance of structures of some destinations. On the base on statistical observation it is possible to deduce, that upturn will be stable in next few years. The forecast of the number of tourists for years 2016 and 2017 was being made as the confirmation.

引用

页码：127 / 136

页数：10

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