Call-In Talk Radio: Compensation or Enrichment

被引:11
|
作者
Perse, Elizabeth [1 ]
Butler, Jessica [2 ]
机构
[1] Univ Delaware, Commun, Newark, DE 19716 USA
[2] Cornell Univ, Dept Commun, Ithaca, NY 14853 USA
关键词
D O I
10.1207/s15506843jrs1202_3
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study focused on call-in talk radio because it provides a unique opportunity to test competing hypotheses drawn from two different perspectives about the appeal of media programming. A good deal of research on call-in talk radio grows from a deficiency perspective, which holds that people seek out media content to fill gaps in their lives. More recent research, however, suggests that, like the selection of other media content, the appeal of talk radio lies in enrichment, or its ability to provide content for specialized interests. A random tele-phone survey tested competing hypotheses that compared listeners to call-in talk radio with nonlisteners. For the most part, the results sup-ported an enrichment explanation. Compared to nonlisteners, listen-ers to call-in talk radio listened to the programs for information, per-ceived themselves as more mobile, and valued arguments. Compared to nonlisteners, callers to the programs were also en-gaged. Moreover, listening to various subformats of talk radio pro-grams was also likely to signal enrichment.
引用
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页码:204 / 222
页数:19
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