Big data analytics and business analytics

被引：119
|
作者：
Duan, Lian [1 ]
Xiong, Ye [1 ]
机构：
[1] New Jersey Inst Technol, Coll Comp Sci, Newark, NJ 07102 USA
来源：
JOURNAL OF MANAGEMENT ANALYTICS | 2015年 / 2卷 / 01期
关键词：
big data analytics; business analytics; management analytics; business intelligence; marketing analytics;
D O I：
10.1080/23270012.2015.1020891
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Over the past few decades, with the development of automatic identification, data capture and storage technologies, people generate data much faster and collect data much bigger than ever before in business, science, engineering, education and other areas. Big data has emerged as an important area of study for both practitioners and researchers. It has huge impacts on data-related problems. In this paper, we identify the key issues related to big data analytics and then investigate its applications specifically related to business problems.
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收藏
页码：1 / 21
页数：21
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