THE MACRISTA DISCOURSE ON TWITTER. AN ANALYSIS ABOUT MAYOR'S RE-ELECTION CAMPAIGN IN BUENOS AIRES CITY

被引：0
|
作者：
Slimovich, Ana [1 ,2 ]
机构：
[1] Consejo Nacl Invest Cient & Tecn, Buenos Aires, DF, Argentina
[2] UBA, Semiot Generos Contemporineos, Buenos Aires, DF, Argentina
来源：
REVISTA DE ESTUDIOS POLITICOS Y ESTRATEGICOS | 2014年 / 2卷 / 01期
关键词：
Social networks; Election campaign; Political discourses; Mauricio Macri;
D O I：
暂无
中图分类号：
F0 [经济学]; F1 [世界各国经济概况、经济史、经济地理]; C [社会科学总论];
学科分类号：
0201 ; 020105 ; 03 ; 0303 ;
摘要：
The digitization of the world of politics in electoral campaign times mobilizes different types of relationship between candidates and citizens, in the same way that generate and displayed political discourses of the web surfers. The candidate profiles on social networks, such as Facebook or Twitter, imply a political enunciation that is closely related with discursivity made on mass media and the opponents. The aim of this work is analysis Mauricio Macris discourse - Mayor of Buenos Aires - on Twitter, in the pre-election period of 2011, taking into account the enunciative strategy and the types of interaction proposed with the citizens web surfers. At the same time, we explore about the arguments put into play in political rhetoric, considering that is a social network that imposes briefness.
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页码：8 / 27
页数：20
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