Innovation Management and Knowledge Based-Innovation Approach in Research and Development-Marketing-Production Integration

Dynamic market structure, shortened product life cycles, urgency of predicting the preferences and expectations of customers in competition intensive industries has brought the importance of sustainability in business and the presence of innovation management strategy which is one of the necessity of it. Within this context, the aim of this paper is to explore the importance and the factors affecting the integration of research and development, marketing and production functions which are one of the functions that have the potantial of creating innovation, and also present knowledge-based innovation which can be evaluated as a guide for companies in this process. This exploratory study is tought to be beneficial for the companies especially operating in competetive environments to lead and easily adapt this process to their companies.