INTERNATIONAL COMPARISONS OF ADVERTISING INPUT AND OUTPUT

被引：0

|

作者：

BACKMAN, J ^{[1
]}

机构：

[1] NYU,NEW YORK,NY

来源：

JOURNAL OF ADVERTISING RESEARCH | 1967年 / 7卷 / 04期

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D O I：

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中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：3 / 8

页数：6

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