MEASURING PRODUCT CATEGORY INVOLVEMENT - A MULTITRAIT-MULTIMETHOD STUDY

被引：74
|
作者：
GOLDSMITH, RE
EMMERT, J
机构：
来源：
JOURNAL OF BUSINESS RESEARCH | 1991年 / 23卷 / 04期
关键词：
D O I：
10.1016/0148-2963(91)90021-O
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：363 / 371
页数：9
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