CONSUMER PREFERENCES REGARDING SOURCES OF INFORMATION AND USE OF TECHNOLOGY FOR WINE SELECTION - A SURVEY OF MILLENNIALS AND GENERATION X SAMPLE IN ROMANIA

被引：0

作者：

Chivu-Draghia, Catalina ^{[1
]}

Antoce, Arina Oana ^{[1
]}

机构：

[1] Univ Agron Sci & Vet Med Bucharest, Fac Hort, Dept Bioengn Horti Viticultural Syst, 59 Marasti Blvd,Dist 1, Bucharest 011464, Romania

来源：

SCIENTIFIC PAPERS-SERIES MANAGEMENT ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT | 2016年 / 16卷 / 02期

关键词：

generational marketing; marketing; millennials; purchasing behaviour; wine app;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

The study explores the types and sources of information considered by consumers and investigates the difficulties they encounter in wine selection, as well as the opportunity of using technology as a helping tool. The data obtained from consumers were analysed based on their frequency of consumption and the results showed differences between Core, Marginal and Occasional wine drinkers for the average price paid for a bottle of wine depending on occasion, for the source of information considered and variety seeking behaviour. It was found that for all categories of consumers the recommendations of their peers and the use of technology plays a significant role in their decision making habits.

引用

页码：65 / 74

页数：10