ENCODING AND RETRIEVAL OF AD AFFECT IN MEMORY

被引：70

作者：

STAYMAN, DM ^{[1
]}

BATRA, R ^{[1
]}

机构：

[1] UNIV MICHIGAN,SCH BUSINESS ADM,ANN ARBOR,MI 48109

来源：

JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 02期

关键词：

D O I：

10.2307/3172812

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：232 / 239

页数：8

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