MARKETING PERFORMING ARTS

被引：0

作者：

LACZNIAK, GR ^{[1
]}

MURPHY, PE ^{[1
]}

机构：

[1] MARQUETTE UNIV,MILWAUKEE,WI 53233

来源：

ATLANTA ECONOMIC REVIEW | 1977年 / 27卷 / 06期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：4 / 9

页数：6

共 50 条

[1] Museum and performing arts marketing: The age of discovery
Rentschler, R
[J]. JOURNAL OF ARTS MANAGEMENT LAW AND SOCIETY, 2002, 32 (01): : 7 - 14
[2] FAIRS + CINARS AND PERFORMING-ARTS MARKETING
不详
[J]. BALLETT INTERNATIONAL, 1994, (8-9): : 8 - 8
[3] Museum and performing arts marketing: A climate of change
Rentschler, R
[J]. JOURNAL OF ARTS MANAGEMENT LAW AND SOCIETY, 1998, 28 (01): : 83 - 96
[4] Arts marketing insights: The dynamics of building and retaining performing arts audiences
Hager, Mark A.
[J]. NONPROFIT AND VOLUNTARY SECTOR QUARTERLY, 2008, 37 (02) : 370 - 373
[5] eWOM in the performing arts: exploratory insights for the marketing of theaters
Hausmann, Andrea
Poellmann, Lorenz
[J]. ARTS AND THE MARKET, 2016, 6 (01) : 111 - 123
[6] Research on Marketing Strategy Innovation of Provincial Performing Arts Group
Long, Jin
Lu, Run-De
[J]. PROCEEDINGS OF THE 4TH ANNUAL INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND CONTEMPORARY HUMANITY DEVELOPMENT (SSCHD 2018), 2018, 281 : 417 - 421
[7] Marketing Strategies for Performing Arts Audiences: Characteristics of Ticket Purchasers
Pompe, Jeffrey
Tamburri, Lawrence
Munn, Johnathan
[J]. JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2020, 32 (05) : 453 - 464
[8] MARKETING-RESEARCH AND MANAGEMENT DECISIONS + IN PERFORMING ARTS MANAGEMENT
CURRY, DJ
[J]. JOURNAL OF ARTS MANAGEMENT AND LAW, 1982, 12 (01): : 42 - 58
[9] Using social media for arts marketing: Theoretical analysis and empirical insights for performing arts organizations
Hausmann A.
Poellmann L.
[J]. International Review on Public and Nonprofit Marketing, 2013, 10 (2) : 143 - 161
[10] Toward a Performing Arts Medicine Definition of Performing Arts
Manchester, Ralph A.
[J]. MEDICAL PROBLEMS OF PERFORMING ARTISTS, 2009, 24 (03) : 101 - 102

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