Messages About Weight Management: An Examination of How Acceptance and Challenge Are Related to Message Effectiveness

被引:15
|
作者
Dailey, Rene M. [1 ]
Romo, Lynsey Kluever [1 ]
McCracken, Andrea A. [2 ]
机构
[1] Univ Texas Austin, Dept Commun Studies, 1 Univ Stn A1105, Austin, TX 78712 USA
[2] Dixie State Coll, Commun Dept, St George, UT USA
关键词
Acceptance; Challenge; Confirmation; Message Effectiveness; Personal Relationships; Weight Management;
D O I
10.1080/10570314.2010.512279
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
A confirmation perspective was employed to assess weight management messages individuals receive from significant others. Confirmation was conceptualized as having two components: acceptance and challenge. Both were hypothesized to predict message effectiveness. Study 1 explored types of weight management messages and how they varied in acceptance and challenge. Study 2 showed effective messages had higher acceptance and challenge than ineffective messages. Further, acceptance and challenge in hypothetical messages predicted perceived message effectiveness. Analyses also suggested adapting messages based on individual differences (e.g., preferences regarding communication) may be more efficacious in promoting healthy behaviors than adapting messages based on demographic characteristics.
引用
收藏
页码:457 / 483
页数:27
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