The purpose of this article is to enquire into the notion of change in figures of speech, concepts, topics, and technical instruments-models when they are "travelling" through different milieus, contexts, systems or disciplines. I conceive of this travelling as a basic exchange of energy/information, amounting to an event which can reshape a given field of experience. My argument is based on the premise that our experience happens at multiple levels and areas, and develops along different phases, which imperceptibly flow into each other and bear at times barely decipherable traces of the events that have constituted them. The processes happening at a different level from that of present perception can only be conceived of as infractions of the world tissue and of the related universe of discourse. Therefore in any field of enquiry the process of discovery can develop only through figures of discourse. My thesis is that, at the present stage of techno-science, Scriptural Figurality, which constitutes the basis of both Western epistemology and hermeneutics, is superseded and has to be replaced by a new hypermedial rhetoric, capable to cope with complexity, infraction and emergence, both in science and the humanities.