SOME THOUGHTS ON ADVERTISING PROCESS

被引：4

|

作者：

STIDSEN, B ^{[1
]}

机构：

[1] UNIV PENN,DEPT MKT & INT BUSINESS,PHILADELPHIA,PA

来源：

JOURNAL OF MARKETING | 1970年 / 34卷 / 01期

关键词：

D O I：

10.2307/1250295

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：47 / 53

页数：7

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