KNOWLEDGE-BASED SYSTEMS FOR STRATEGIC MARKET PLANNING IN SMALL FIRMS

被引：21
|
作者：
BORCH, OJ
HARTVIGSEN, G
机构：
[1] Nordland Research Institute, Bodø
[2] Department of Computer Science, University of Tromsø, Tromsø
来源：
DECISION SUPPORT SYSTEMS | 1991年 / 7卷 / 02期
关键词：
ARTIFICIAL INTELLIGENCE; DECISION SUPPORT SYSTEMS; EXPERT SYSTEMS; FISH INDUSTRY; KNOWLEDGE-BASED SYSTEMS; MARKETING; MARKET SEGMENTS; STRATEGIC DECISION MAKING; STRATEGIC MARKET PLANNING;
D O I：
10.1016/0167-9236(91)90053-E
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This paper gives an overview of strategic planning and decision-making in small firms, together with a discussion of the use of knowledge-based systems in strategic market planning. Furthermore, we describe the STRATEX system, which is a knowledge-based system for strategic market planning in the export trade of fish and fisheries products. The results of the pilot system development of STRATEX are briefly presented, along with a discussion of needs for further developments in this field.
引用
收藏
页码：145 / 157
页数：13
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