Sources of effectiveness of marketing message in social networking sites

被引：0
|
作者：
Moroz, Miroslaw [1 ]
机构：
[1] Uniwersytecie Ekonomicznym, Wroclaw, Poland
来源：
E-MENTOR | 2010年 / 04期
关键词：
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
引用
收藏
页码：62 / 67
页数：6
相关论文
共 50 条
  • [1] Message Framing in Social Networking Sites
    Kao, Danny Tengti
    Chuang, Shih-Chieh
    Wang, Sui-Min
    Zhang, Lei
    CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 2013, 16 (10) : 753 - 760
  • [2] CONSUMER ATTITUDES TOWARDS MARKETING ON SOCIAL NETWORKING SITES
    Diffley, Sarah
    Kearns, James
    Bennett, Billy
    Kawalek, Peter
    PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 1, 2009, : 137 - 140
  • [3] MARKETING TRENDS IN SOCIAL NETWORKING SITES USAGE IN SPORT
    Caslavova, Eva
    Voracek, Josef
    MARKETING IDENTITY: DIGITAL MIRRORS, PT I, 2018, : 36 - 47
  • [4] ASSESSING THE IMPACT OF MESSAGE SOURCES AND CONTENT ON B2B SOCIAL MEDIA MARKETING EFFECTIVENESS
    Hariyana, Nanik
    Majid, Nurkholish
    Yuningsih, Yuningsih
    COMMUNICATION TODAY, 2024, 15 (02): : 148 - 163
  • [5] The Impact of Social Networking Websites to Facilitate the Effectiveness of Viral Marketing
    Abedniya, Abed
    Mahmouei, Sahar Sabbaghi
    INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, 2010, 1 (06) : 139 - 146
  • [6] Marketing and social networking
    ul-Haq, Rehan
    QUALITATIVE MARKET RESEARCH, 2007, 10 (01): : 43 - 45
  • [7] Intoxigenic digital spaces? Youth, social networking sites and alcohol marketing
    Griffiths, Richard
    Casswell, Sally
    DRUG AND ALCOHOL REVIEW, 2010, 29 (05) : 525 - 530
  • [8] Ethical Issues in Marketing of Higher Educational Institutes with Social Networking Sites
    Sheth, Bhautik
    PACIFIC BUSINESS REVIEW INTERNATIONAL, 2014, 6 (12): : 45 - 51
  • [9] Consumers' response towards marketing through social networking sites in India
    Mishra, Sita
    INTERNATIONAL JOURNAL OF INDIAN CULTURE AND BUSINESS MANAGEMENT, 2011, 4 (04) : 436 - 452
  • [10] Social networking sites' advertising effectiveness: a systematic insight into literature
    Sinha, Neena
    Singh, Pratibha
    INTERNATIONAL JOURNAL OF INDIAN CULTURE AND BUSINESS MANAGEMENT, 2020, 20 (01) : 37 - 59
12345