A New Trend in Marketing: Customer Relationship Management (CRM)

In recent years alterations especially in marketing lead to arise of new marketing strategies. One of the new strategies is customer relationship management which enables organizations to establish long lasting and profitable relationships with customer. Competition in the market will lead to decreased customer loyalty, taking in to account that the cost of new customers is much more than protecting old customers, customer relationship management is becoming a must for organizations. Customer relationship management which is arranged in chapters like recognition and differentiation of customers, interaction with customers and boutique production and at last measurement of customer satisfaction, is in need of provisions like customer centered marketing, customer centered organizational culture and learning organizations. Application of customer relationship management provides companies a nonreproducible advantage in competition.