ECONOMIC DEVELOPMENT OF COMPANIES IN THE GUANO CANTON BASED ON RESPONSIBILITY AND SOCIAL MARKETINK

Companies to develop economically have to be changing and very dynamic, with increasingly competitive demands and fighting for a fairer and more sustainable society, it is essential to combine corporate social responsibility based on sustainability with three dimensions, which are economic, environmental and social. The relationship of the economic dimension with social responsibility causes companies to face the challenge of changing the way they produce goods and services, combining economic development with the appropriate use of resources, contributing to the creation of an ecosystem and the promotion of rational consumption. In this context, this research aims to raise awareness of the importance of social responsibility to promote better economic development of companies in the canton Guano, which with the use of social marketing can determine the sales and profits of companies by responsibly increasing purchasing decisions.