STUDY CONTEXT IN THE PLANNING OF PUBLIC SOCIAL HIGHER EDUCATION ORGANIZATIONS

This article is a product of the research proposal about the design of the planning stage of the process of administrative management of the social organizations of higher education of the public sector, where there is a theoretical review of the planning and initial phase of the administrative process and the sociocultural context. The goal of this article is to propose that to establish the planning stage of the administrative process is carried out a study first the context social, economic, business, productive. So, that it is proposed that the institutions of higher education of the public sector of the basin of the Gran Cuenca del Caribe studies of the context to take advantage of the opportunities, resources, conditions and characteristics of their environments, and do not apply administrative models of foreign designs of other latitudes that have nothing to do with our realities. This allows us to look at that in this area are common conditions and characteristics by being Caribs.