The WhatsApp phenomenon in the context of personal communication: an approximation through the university youths

被引：14
|
作者：
Rubio-Romero, Juana [1 ]
Lamo de Espinosa, Marta Perlado [2 ]
机构：
[1] Univ Antonio de Nebrija, Metodos Invest Comunicac, Madrid, Spain
[2] Univ Antonio de Nebrija, Fac Ciencias Comunicac, Madrid, Spain
来源：
REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS | 2015年 / 13卷 / 02期
关键词：
Online communication; ICT; Internet; Mobile; Youth; Social networks;
D O I：
10.7195/ri14.v13i2.818
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This paper pretends to understand the success of the WhatsApp phenomenon among the university youths, exploring the keys of its conquest, and also the attitudes provoked by its use when compared with other commonly used virtual communication systems. In order to do that, apart from carrying out a review of reports and studies on this issue, this study is based on the results obtained from the qualitative Observatory Youth and Communication at Nebrija University and on a research ad hoc based on interviews and group dynamics with university youths.
引用
收藏
页码：73 / 94
页数：22
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