The Potential of A College Town As A Retirement Community

The purpose of this study is to evaluate the potential of college towns as retirement communities. The uniqueness of college towns as potential retirement communities are identified and discussed. Differences between college towns and Sunbelt state retirement destinations regarding the factors that are most concerned by retiree migrants in their decision-making for relocation were compared. The results showed no differences between the college towns and the Sunbelt state retirement cities. Only a few differences existed among the college town subgroups. The findings are of value to the senior living industry, local government and chamber of commerce in their efforts in marketing college towns as prospective retirement communities.