ONLINE TRUST MECHANISMS: A DOMAIN STUDY OF ONLINE AUCTIONS

被引：0
|
作者：
Bewsell, Glenn [1 ]
机构：
[1] Univ Wollongong, Sch Informat Syst & Technol, Wollongong, NSW, Australia
来源：
AUSTRALASIAN JOURNAL OF INFORMATION SYSTEMS | 2009年 / 15卷 / 02期
关键词：
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This research investigates mechanisms that impact trust at online auctions. A qualitative study is discussed within this paper to identify mechanisms that impact trust at online auctions. The mechanisms identified are discussed within normative and grounded theoretical approaches to trust. A result of this discussion I seek to answer the question: what factors do people perceive as important to increase online trust prior to an online transaction? This discussion will help professionals understand the factors that emerge from normative and grounded theoretical approaches to online trust research. A better understanding of online trust adds to the body of theory and can be used to improve the design of online auctions.
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页码：149 / 167
页数：19
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