THE RELATIONSHIP BETWEEN EMPLOYEE MOTIVATION, JOB SATISFACTION AND CORPORATE CULTURE

In this study, relationships between employee motivation, job satisfaction and corporate culture were hypothesised and investigated. The sample that was investigated consisted of the majority of the permanent-staff complement of a marketing research company in South Africa. Three instruments were used to measure the constructs concerned, namely the Motivation Questionnaire (MQ), the Experience of Work and Life Circumstances Questionnaire (WLO) and the Corporate Culture Questionnaire (CCQ). Pearson product-moment coefficients were then calculated and the linear relationships were further explored through canonical-correlation analysis. A possible moderator effect of employee motivation was also explored. The findings provided support for the linear relationships and, more importantly, identified the drivers of these relationships. The findings did not support the moderator effect. Using these findings, marketing research organisations, in particular, can be guided in terms of workplace attitudes under managerial influence.