ATTRIBUTION THEORY AND ADVERTIZER CREDIBILITY - COMMENTS

被引：18

作者：

HANSEN, RA ^{[1
]}

SCOTT, CA ^{[1
]}

机构：

[1] OHIO STATE UNIV,COLUMBUS,OH 43210

来源：

JOURNAL OF MARKETING RESEARCH | 1976年 / 13卷 / 02期

关键词：

D O I：

10.2307/3150858

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：193 / 197

页数：5

共 50 条

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