MARRIED-COUPLES INVOLVEMENT WITH FAMILY VACATIONS

The involvement construct has received a great deal of attention in recent years. However, the majority of research on this topic has focused on the individual and has ignored spouses' shared leisure involvement. In addition, little work has been done on involvement in the product-class context of family vacations. This study examined the underlying dimensions of married couples' involvement with family vacations and how these dimensions relate to selected personal variables. Factor analysis revealed two underlying dimensions. Stepwise multiple regression revealed that pleasure-importance was positively related to gender role ideology and education and negatively related to presence of children in the home. A positive relation existed between the second dimension, sign value, and age. The study provides insight into both the nature of the involvement construct and how it might be used in future research.