THE GLOBALIZATION OF SERVICE MULTINATIONALS

被引：63
|
作者：
CAMPBELL, AJ [1 ]
VERBEKE, A [1 ]
机构：
[1] FREE UNIV BRUSSELS,CTR STRATEG MANAGEMENT,B-1050 BRUSSELS,BELGIUM
来源：
LONG RANGE PLANNING | 1994年 / 27卷 / 02期
关键词：
D O I：
10.1016/0024-6301(94)90213-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Most frameworks used to aid managerial decision-making in multinationals are largely based upon data collected in the manufacturing sector. This article examines how far these frameworks apply to the service sector. Based upon the analysis of nine case studies of multinational service firms, we conclude that 'transnationalism' may require different strategic capabilities in the service sector from those in manufacturing.
引用
收藏
页码：95 / 102
页数：8
相关论文
共 50 条
12345