ROLE-BASED MODELS OF ADVERTISING CREATION AND PRODUCTION

被引：54
|
作者：
HIRSCHMAN, EC
机构：
来源：
JOURNAL OF ADVERTISING | 1989年 / 18卷 / 04期
关键词：
D O I：
10.1080/00913367.1989.10673166
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：42 / 53
页数：12
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