EFFECTS OF COGNITIVE DEVELOPMENT ON CHILDRENS RESPONSES TO TELEVISION ADVERTISING

被引：0

作者：

RUBIN, RS ^{[1
]}

机构：

[1] FLORIDA TECHNOL UNIV,ORLANDO,FL 32816

来源：

JOURNAL OF BUSINESS RESEARCH | 1974年 / 2卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：409 / 416

页数：8

共 50 条

[1] THE EFFECTS OF QUESTION FORM AND FORMAT ON CHILDRENS RESPONSES TO TELEVISION ADVERTISING
MACKLIN, MC
[J]. ADVANCES IN CONSUMER RESEARCH, 1987, 14 : 293 - 297
[2] CHILDRENS COGNITIVE RESPONSES TO ADVERTISING
BRUCKS, M
GOLDBERG, ME
ARMSTRONG, GM
[J]. ADVANCES IN CONSUMER RESEARCH, 1986, 13 : 650 - 654
[3] ATTITUDE-BEHAVIOR CONSISTENCY IN CHILDRENS RESPONSES TO TELEVISION ADVERTISING
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STERNTHAL, B
CALDER, BJ
[J]. JOURNAL OF MARKETING RESEARCH, 1983, 20 (04) : 337 - 349
[4] CHILDRENS USE OF COGNITIVE DEFENSES AGAINST TELEVISION ADVERTISING - A COGNITIVE RESPONSE APPROACH
BRUCKS, M
ARMSTRONG, GM
GOLDBERG, ME
[J]. JOURNAL OF CONSUMER RESEARCH, 1988, 14 (04) : 471 - 482
[5] CHILDRENS TELEVISION ADVERTISING - ANALYSIS
PECK, J
[J]. AUSTRALIAN JOURNAL OF SOCIAL ISSUES, 1979, 14 (01) : 64 - 76
[6] REVIEW OF COGNITIVE-DEVELOPMENT THEORY AND RESEARCH AND IMPLICATION FOR RESEARCH ON CHILDRENS RESPONSES TO TELEVISION
WACKMAN, DB
WARTELLA, E
[J]. COMMUNICATION RESEARCH, 1977, 4 (02) : 203 - 224
[7] CHILDRENS TELEVISION ADVERTISING IN THE MULTICHANNEL ENVIRONMENT
KUNKEL, D
GANTZ, W
[J]. JOURNAL OF COMMUNICATION, 1992, 42 (03) : 134 - 152
[8] ANTECEDENTS OF CHILDRENS COMPREHENSION OF TELEVISION ADVERTISING
FABER, RJ
PERLOFF, RM
HAWKINS, RP
[J]. JOURNAL OF BROADCASTING, 1982, 26 (02): : 575 - 584
[9] CHILDRENS ATTITUDES TO TELEVISION FOOD ADVERTISING
MORTON, HN
[J]. PROCEEDINGS OF THE NUTRITION SOCIETY OF AUSTRALIA, VOL 14, 1989, : 130 - 130
[10] CHILDRENS TELEVISION ADVERTISING - BARRY,TE
BADGETT, TF
[J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 497 - 497

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