A CONTINGENCY STUDY OF THE RELATIONSHIP BETWEEN STRATEGIC GROUPS AND PERFORMANCE

被引:1
|
作者
SIMERLY, RL
机构
关键词
D O I
10.2466/pr0.1994.74.3.939
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Summarized in this study is a demonstration in 162 firms that selected strategic types are related to specific performance objectives. The findings are consistent among strategy groups and between high and low performing firms. This supports an argument that research into the relationship between strategy and performance must consider the performance objectives of the strategy under consideration.
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页码:939 / 947
页数:9
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