A STUDY OF SUCCESS AND FAILURE IN PRODUCT INNOVATION - THE CASE OF THE UNITED-STATES ELECTRONICS INDUSTRY

被引：311
|
作者：
MAIDIQUE, MA
ZIRGER, BJ
机构：
[1] Stanford Univ, Dep of Industrial, Engineering & Engineering, Management, Stanford, CA, USA, Stanford Univ, Dep of Industrial Engineering & Engineering Management, Stanford, CA, USA
来源：
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT | 1984年 / 31卷 / 04期
关键词：
ELECTRONICS INDUSTRY - MARKETING - PRODUCT DESIGN;
D O I：
10.1109/TEM.1984.6447537
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Eight broad areas appear to be important for new product success in a high-technology environment: 1) market knowledge gained through frequent and intense customer interaction, which leads to high benefit-to-cost products; 2) and 3) planning and coordination of the new product process, especially the R&D phase; 4) emphasis on marketing and sales; 5) management support for the product throughout the development and launch stages; 6) the contribution margin of the product; 7) early market entry; 8) proximity of the new product technologies and markets to the existing strengths of the developing unit.
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页码：192 / 203
页数：12
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