Distributions of mean axial velocity, axial and tangential turbulence intensities together with friction factor versus Reynolds number (f-Re) data are presented for three non-Newtonian liquids in fully developed laminar, transitional and turbulent flow in an annular geometry in the absence of centrebody relation. Each of the non-Newtonian fluids was shear thinning and to some extent elastic and one was also thixotropic in character. For comparison purposes, measurements are also reported for a Newtonian fluid. In the case of the Newtonian fluid, a mixture of glucose syrup and water, the f-Re data in both laminar and turbulent flow follow the appropriate relationships for the annular geometry, with a clear demarcation at transition which is confirmed independently by a measured increase in the centre-channel axial turbulence intensities. The measured velocity profiles for laminar flow are in good agreement with those predicted theoretically, whilst the turbulent profiles obey the log-law relationship over much of the mid-channel region and tend to the u(+)=y(+) relationship in the immediate vicinity of both walls. For the first non-Newtonian fluid, an aqueous solution of sodium carboxymethylcellulose (CMC), good agreement with theoretical predictions for a power-law fluid was observed in the f-Re data in the laminar regime with evidence of drag reduction in turbulent flow. Velocity profiles, determined in two planes, indicate minor circumferential asymmetry in laminar flow. Law-of-the-wall plots for fully turbulent flow indicate an upward shift in the data in the log-law region of the annulus consistent with the drag-reduction behaviour, as also observed in pipe-flow experiments for this fluid (Escudier et al. 1992) In the near-surface regions of both the outer and inner tubes the data again tend towards the u(+)=y(+) relationship. Anomalous behaviour was observed in the f-Re curves for the second non-Newtonian fluid, 0.125% and 0.2% aqueous solutions of Xanthan gum, with data for both concentrations falling significantly below the appropriate f-Re relationship for a power-law fluid. The anomalies are attributed to the elastic character of Xanthan gum. In the near-surface region of the outer tube the velocity-profile data again tend towards the u(+)=y(+) relationship but it proved impossible to obtain data in the near vicinity of the inner wall due to slight turbidity of the fluid. The third non-Newtonian fluid, a Laponite/CMC blend, again exhibits anomalous f-Re behaviour, attributed to the thixotropic nature of this fluid. Velocity profiles determined in two planes again indicate some circumferential asymmetry in the laminar regime. Law-of-the-wall plots for the transitional and turbulent profiles tend towards the u(+)=y(+) relationship in both near-wall regions, again with an upward shift in the core of the annulus, consistent with drag reduction. In general terms, the experimental results are consistent with previous work for non-Newtonian fluid flow in circular pipes and with limited data for an annular geometry (Nouri et al. 1993), with regard to drag reduction, modified turbulence structure and scale effects.