CASH DISCOUNTS TO RETAIL CUSTOMERS - AN ALTERNATIVE TO CREDIT CARD SALES

被引：11
|
作者：
INGENE, CA
LEVY, M
机构：
[1] UNIV TEXAS, DALLAS, TX 75230 USA
[2] SO METHODIST UNIV, DALLAS, TX 75275 USA
来源：
JOURNAL OF MARKETING | 1982年 / 46卷 / 02期
关键词：
D O I：
10.2307/3203344
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：92 / 103
页数：12
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