A STUDY ON THE IMPORTANCE OF SALES WITH FOCUS ON ITS DEVELOPMENT APPLIED FOR THE REACH OF NEW BUSINESS IN DENTAL PRODUCTS COMPANY

被引：0

作者：

Pagani, Mario Mecenas

Perez Avila, Renato Nogueira ^{[1
]}

Gimenes, Antonia Maria ^{[2
]}

Ribeiro, Marcus Roberto ^{[3
]}

de Moraes, Edna Ferreira ^{[4
]}

de Almeida, Nayara Costa ^{[4
]}

de Lima, Rodinei Carvalho ^{[4
]}

Lima, Simone Souza

Ragnini, Millena Pancotti

机构：

[1] INESUL, Londrina, PR, Brazil

[2] INESUL, Cursos RH Logist & Financas, Londrina, PR, Brazil

[3] Fac Sao Lucas, Porto Velho, RO, Brazil

[4] INESUL, Curso Adm Empresas, Londrina, PR, Brazil

来源：

REVISTA CIENTIFICA DA FACULDADE DE EDUCACAO E MEIO AMBIENTE | 2012年 / 3卷 / 01期

关键词：

Sale; Development; Business; Companies; Opportunity;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Considering that the sale is an essential instrument for financial performance and survival of many companies, this article discusses "the sale as a tool for developing new business in a odontological products company," with the problematization: "How sales person should proceed to be recognized as essential to business success in the professional market today?" The methodology used was bibliography research and field research with a questionnaire for sellers of a company that works in the dentistry field, in Londrina, Parana. This work aims to show that sales are a great business opportunity. Also aims to provide knowledge about sales and identify positive and negative factors in the current market sales person. It was verified that the seller is fundamental in a company and he needs to know both the product and cliente.

引用

页码：11 / 21

页数：11

共 5 条

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