SURPLUS-VALUE 2.0: PRODUCTION AND VALUE APPROPRIATION IN CAPITAL NETWORKS

In the media cultural industries, the value process of production involves both the labor of their immediate employees (artists, journalists), and the mobilization time of the audiences, maintaining interactive and participative relationships with spectacular events (in the sense of Debord) in which they participate. This audience labor has become more evident in the comments and posting on blogs and sites of great evidence and in the innocent conversations in colloquial "social networks". From this labor is extracted a value that is expressed in many forms of "monetization", generating a profit born exactly from this labor absolutely not paid by capital. This form of appropriation can be understood as "surplues value 2.0": the appropriation of unpaid labor through a system of social mobilization, via electronic means of communication, are unidirectional, are networked, which incorporates in this the production of value, billions of peo-ple that would seemingly having fun or taking care of their professional activities.