COMPETITIVE PROMOTIONAL STRATEGIES

被引：358
|
作者：
NARASIMHAN, C
机构：
来源：
JOURNAL OF BUSINESS | 1988年 / 61卷 / 04期
关键词：
D O I：
10.1086/296442
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：427 / 449
页数：23
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