THE INDIVIDUAL SOCIAL RESPONSIBILITY: INSIGHTS FROM A LITERATURE REVIEW

Social responsibility is a moral principle of an organization or individual engaging in activities in order to improve the lives of others in society. The aim of this article is to provide insights of the existing body of literature on individual social responsibility and identify the most important studies in the field. A review of the literature in the field based on the international databases search has been carried out and 7 papers have been analyzed. The investigation revealed that there is little increase in the relevance of this issue within academia, despite its growing importance in everyday life. The contribution of this paper is the elaboration of a framework of individual social responsibility by systematizing the findings of the publications within this theme.