EFFECTS OF BRAND AWARENESS ON CHOICE FOR A COMMON, REPEAT-PURCHASE PRODUCT

被引：396

|

作者：

HOYER, WD ^{[1
]}

BROWN, SP ^{[1
]}

机构：

[1] UNIV GEORGIA,MKT & DISTRIBUT,ATHENS,GA 30602

来源：

JOURNAL OF CONSUMER RESEARCH | 1990年 / 17卷 / 02期

关键词：

D O I：

10.1086/208544

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：141 / 148

页数：8

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