CULTURAL CAPITAL AND CULTURAL GOODS THE CONSUMPTION: THE STATUS OF CONSUMER STRATEGIES AMONG YOUNG WOMEN MIDDLE-CLASS

Holt (1998) investigated the application of the consumption concept, as a means of acquiring status, conducting research in the United States and Turkey (Ustuner & Holt, 2010). This present research was based on this latest study and aimed at two objectives: a) to study if the consumption of cultural products would be a way to build status; b) to investigate the relationship of these products with the cultural capital of the women from the new Brazilian middle class. The consumption of cultural products was essential for building status strategies and cultural capital was a determinant in choosing these products. It was concluded that the cultural products used changed according to the degree of interviewee's cultural capital. The use of the concept cultural capital enabled a better understanding of tastes construction and consumption practice.