Adoption of innovation: internet of things to improve sustainability performance at Klabin

Based on an analysis of the available scientific literature on innovation, sustainability and Internet of things, a case study was carried out, whose objective was to study how the adoption of technological innovation can help to improve the sustainability performance of Klabin S.A. pulp and paper company. The qualitative research used a questionnaire that was applied to a group of Klabin managers in areas related to research and development, information technology and sustainability, to verify the importance given to innovation and the knowledge of these managers about the Internet of Things technology. The interviews were analyzed using NVivo and Sentiment Analyzer software. Results show that customer demand is the main factor that influences the adoption of new technologies in Klabin and the company places itself as fast-follower when it comes to innovations, not pioneering; and that it is possible for technological innovations to improve the company's sustainability performance.