SPECIAL SECTION ON MARKETING COMMUNICATIONS - INTRODUCTION

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作者：

SWINYARD, WR

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来源：

JOURNAL OF BUSINESS RESEARCH | 1983年 / 11卷 / 02期

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D O I：

10.1016/0148-2963(83)90025-5

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：171 / 172

页数：2

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