The effect of pattern of stimulus presentation on habituation of the cardiac component of the orienting response to an auditory stimulus was investigated in four experiments. The duration of stimulus presentation was held constant, but some animals were given six 10-sec stimulus presentations and others were given a single 60-sec stimulus. During the first 10 sec of the auditory stimulus, heart rate (HR) decreased approximately 40 beats per minute (bpm) in both groups, but during subsequent 10-sec epochs, the changes in HR were markedly different in the two groups. For those animals given a single 60-sec stimulus, the cardiac orienting response did not habituate; that is, HR either continued to decrease or remained approximately 40 bpm below baseline. In contrast, those animals given six 10-sec stimulus presentations showed smaller decreases in HR with each successive stimulus presentation, and after approximately four presentations, no detectable change in HR was observed. Despite these dramatic differences in habituation of the cardiac component of the orienting response, neither group oriented to the auditory stimulus when it was presented again following a short retention interval. Moreover, with increasing retention intervals, both groups showed the same forgetting function (reappearance of the orienting response). The implications of these findings for theories of the orienting response as well as theories of habituation are discussed.