HOW MANY OFFERS DOES SLOVAK CONSUMER NEED?

被引：0
|
作者：
Hrabackova, Veronika [1 ]
Sabo, Miroslav [2 ]
机构：
[1] Univ Cyrila Metoda, Fak Masmed Komunikacie, Namestie Jozefa Herdu 2, Trnava 91701, Slovakia
[2] Slovenska Tech Univ Bratislave, Stavebna Fak, Bratislava 81368, Slovakia
来源：
COMMUNICATION TODAY | 2012年 / 3卷 / 01期
关键词：
consumer behavior; purchase decision making; external information search; demographic characteristics; offer;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The aim of this study is to present the results of author's research that uncover range of offers searched by a Slovak consumer before final decision making across particular product categories. Sample size and quota sampling allow generalization of our results to whole Slovak population. Many significant differences of purchasing strategy have been revealed between demographic groups. As an example, results of our study reveal strong and direct relationship between education and number of offers searched by an individual. Additional findings are devoted to the influence of specific demographic variables as marital status or gender for the range of searched offers.
引用
收藏
页码：98 / 104
页数：4
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