Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

被引：1
|
作者：
Hazlett, Kirk [1 ]
机构：
[1] Curry Coll, Commun Publ Relat, Milton, MA 02186 USA
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2013年 / 22卷 / 5-6期
关键词：
D O I：
10.1108/JPBM-10-2012-0205
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：427 / +
页数：5
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