The Future of Competition: Co-Creating Unique Value with Customers

被引：3
|
作者：
Schneider, Peter A. [1 ]
机构：
[1] Coll St Elizabeth, Business, Morristown, NJ 07960 USA
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2005年 / 14卷 / 05期
关键词：
Competitive strategy; Customer satisfaction; Modelling; Marketing strategy; Value analysis;
D O I：
10.1108/10610420510616386
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页数：3
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