MARKETING CONCEPT OF PARTICIPATION OF SERBIAN EXPO 2010. IN SHANGHAI

被引:0
|
作者
Marko, Laketa [1 ]
Luka, Laketa [2 ,3 ]
机构
[1] Fac Business Econ, Econ, Banja Luka, Bosnia & Herceg
[2] Vocat Coll Propaganda & Publ Relat, Voca Studies, Belgrade, Serbia
[3] Vocat Coll Propaganda & Publ Relat, Econ, Belgrade, Serbia
来源
关键词
World exhibitions; Promotion; Marketing communication;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
In addition to the usual communication channels between companies and countries, the World's Fair is one of the ways of modern communication. Over the years the importance of international exhibitions has grown into a grandiose sets, with outstanding importance for international economic, scientific, technological and cultural exchanges. The idea that in one area of the play received a number of countries in its character, diversity and grandeur over time, bringing each new exhibition and new ideas, new technology and innovative solutions. How the World's Fair, increased the number of participants and visitors, creating the new ideas and concepts to show that tried to provide answers to the problems of modern man. Life in urban, overcrowded cities and the question of a better life in the hectic urban environment, a logical sequence in the evolution of World s Exhibition. First world exposition of the topic, EXPO 2010. in Shanghai, has attracted over 180 countries and cities around the world gathered around the theme "Better City, Better Life". During the six months, the participating countries have tried in an innovative way to present their vision of a modern city, exchanging different ideas about the development of urban settlements, multiculturalism, science and technology, living and working in big cities. At the same time, exchange ideas and experience will try to answer the question asked and the creation of higher quality and better life in modern cities. We are confident that the EXPO 2010 in Shanghai, the largest so far organized the exhibition was an exceptional and unforgettable journey through world capitals.
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页码:129 / 139
页数:11
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