Questionnaire layout and quality of response in self-administered surveys

被引：1
|
作者：
Diaz de Rada, Vidal [1 ]
机构：
[1] Univ Publ Navarra, Dept Sociol, Navarra, Spain
来源：
PAPERS-REVISTA DE SOCIOLOGIA | 2015年 / 100卷 / 01期
关键词：
postal and mail surveys; response rate; response quality; item non-response; primacy effect; questionnaire construction;
D O I：
10.5565/rev/papers.607
中图分类号：
C91 [社会学];
学科分类号：
030301 ; 1204 ;
摘要：
The aim of this paper is to analyze the influence of the size of the questionnaire, color of the paper, and the existence of front and back with a graphic design on the rate and quality of response in postal surveys. The quality of response is defined considering the number of unanswered questions, the number of answers in multiple- choice questions, and the presence of so-called primacy effect. After obtaining a response rate of 56.6% (RR1), the paper shows that none of the elements considered affect the rate and quality of response.
引用
收藏
页码：75 / 104
页数：30
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