Setting the research agenda for governmental communication

Purpose - To discuss topics that need future research in governmental communication; setting the research agenda. Design/methodology/approach - Based on two studies by the Research Group for Governmental Communication. Findings - The development of this field would benefit from research on monitoring methods, accountability and return of investment. Research limitations/implications - Focuses of governmental organisations. Practical implications - Priorities to professionalise communication. Originality/value - Based on two studies that are unique in Europe: trend study governmental communication and development of a balanced scorecard for communication in this field.