PREDICTORS OF SYSTEMATIC PUBLIC-RELATIONS RESEARCH IN HIGHER-EDUCATION

被引：3

作者：

CAMERON, GT ^{[1
]}

LARISCY, RW ^{[1
]}

SWEEP, DD ^{[1
]}

机构：

[1] MINOT STATE COLL, MINOT, ND 58701 USA

来源：

JOURNALISM QUARTERLY | 1992年 / 69卷 / 02期

关键词：

D O I：

10.1177/107769909206900220

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

A survey of nearly 400 public relations practitioners in higher education found that characteristics of individuals, not structural or environmental factors, were significant predictors of systematic research. The study concludes that practitioners who are graduates of public relations programs can have an influence on the research of the field, especially when they work for administrators who encourage use of systematic research.

引用

页码：466 / 470

页数：5

共 50 条

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