International business;
marketing strategy;
international construction;
market entry strategy;
market entry model;
D O I:
10.1080/01446190701882382
中图分类号:
F [经济];
学科分类号:
02 ;
摘要:
The increasing necessity to establish a permanent presence in overseas markets challenges the tradition of tide-like market entry mode of international contractors and confronts them with an important dichotomous selection between permanent entry mode and mobile entry mode. By borrowing theories and previous findings from the general international business area, the hypotheses regarding the influences of specific host country related factors upon the selection between the two generic entry modes, including cultural difference, trade link, host market potential, investment risk, institutional entry barrier and competition intensity are developed. Measures are proposed for these factors as well as some control variables and the dependent variable ( entry mode). Data were collected from multiple sources for these variables. A binary logistic regression analysis was performed to test the hypotheses and develop a statistical model for entry mode selection. The model is statistically significant and not all the hypotheses are supported, confirming the uniqueness of the population of international contractors in market entry mode selection.
机构:
Univ Melbourne, Fac Architecture Bldg & Planning, Melbourne, Vic 3010, AustraliaUniv Melbourne, Fac Architecture Bldg & Planning, Melbourne, Vic 3010, Australia
Chen, Chuan
Messner, John I.
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机构:
Penn State Univ, Dept Architectural Engn, University Pk, PA 16802 USAUniv Melbourne, Fac Architecture Bldg & Planning, Melbourne, Vic 3010, Australia
机构:
Univ Melbourne, Fac Architecture Bldg & Planning, Melbourne, Vic 3010, AustraliaUniv Melbourne, Fac Architecture Bldg & Planning, Melbourne, Vic 3010, Australia
Chen, Chuan
Messner, John I.
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机构:
Penn State Univ, Dept Architectural Engn, University Pk, PA 16802 USAUniv Melbourne, Fac Architecture Bldg & Planning, Melbourne, Vic 3010, Australia
机构:
Univ Teknol Malaysia, RAZAK Sch Engn & Adv Technol, Jalan Semarak, Kuala Lumpur, Malaysia
Abu Dhabi Univ, Coll Engn, Abu Dhabi, U Arab EmiratesUniv Teknol Malaysia, RAZAK Sch Engn & Adv Technol, Jalan Semarak, Kuala Lumpur, Malaysia
Preece, Christopher Nigel
Isa, Che Maznah Mat
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机构:
Univ Teknol MARA, Fac Civil Engn, Shah Alam, Selangor, MalaysiaUniv Teknol Malaysia, RAZAK Sch Engn & Adv Technol, Jalan Semarak, Kuala Lumpur, Malaysia
Isa, Che Maznah Mat
Saman, Hamidah Mohd
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机构:
Univ Teknol MARA, Fac Civil Engn, Shah Alam, Selangor, MalaysiaUniv Teknol Malaysia, RAZAK Sch Engn & Adv Technol, Jalan Semarak, Kuala Lumpur, Malaysia
Saman, Hamidah Mohd
Ibrahim, Che Khairil Che
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机构:
Univ Teknol MARA, Fac Civil Engn, Bukit Mertajam, Pulau Pinang, MalaysiaUniv Teknol Malaysia, RAZAK Sch Engn & Adv Technol, Jalan Semarak, Kuala Lumpur, Malaysia
机构:
Chongqing Univ, Sch Management Sci & Real Estate, Chongqing, Peoples R China
Chongqing Univ, Res Ctr Construction Econ & Management, Chongqing, Peoples R ChinaChongqing Univ, Sch Management Sci & Real Estate, Chongqing, Peoples R China
Wang, Zhixiu
Shi, Lifeng
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机构:
Chongqing Univ, Sch Management Sci & Real Estate, Chongqing, Peoples R ChinaChongqing Univ, Sch Management Sci & Real Estate, Chongqing, Peoples R China
Shi, Lifeng
Cui, Haiqian
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机构:
Yingke Law Firm Shanghai Off, Chongqing, Peoples R ChinaChongqing Univ, Sch Management Sci & Real Estate, Chongqing, Peoples R China